cmScribe PressRoom Webinar

The internet is changing our media landscape

Learn how the changing media landscape is affecting the PR Industry and how you can be proactive in using the new rules to gain a competitive PR advantage!

Please join us for a small “focus group” consisting of PR and marketing professionals via a webinar to review cmScribe PressRoom, a set of web-based content management tools that allow PR & communications professionals to use web-based technologies to build and maintain an online press room, a critical part of an effective media relations strategy in today's 24/7 news environment.

You'll understand why building and maintaining an online press room is important. You'll also learn about cmScribe PressRoom's features and benefits.

cmScribe PressRoom will allow you to:

• Build & manage better, more immediate interaction with media contacts
• Increase your services and value to your clients and/or employer
• Easily take control of your message on the web, and drive & track results

Features include:

• Blogs
• Ability to post and archive press releases (and other time sensitive content)
• RSS
• Integrated email newsletters and marketing
• Display & manage press contacts
• User forms

Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization positively in stories. However, the vast majority of Web sites and most Online Media Rooms fail to deliver compelling content. Sure they may look pretty, but often the design and graphics are in the forefront, not the content that journalists require.

— David Meerman Scott, online thought leadership and viral marketing strategist

 Download David Meerman Scott's 10 Best Practices for Online Media Rooms

Webinar