Search Engine Marketing (SEO / PPC)
Search Engine Marketing (SEM) is the process of marketing a website via the use of search engines. The goal of SEM is for a company's website to appear high in the search results, thus increasing traffic to the site and ultimately creating conversions. It's a well-known fact that the business world has been transformed by the use of the Internet, and your marketing strategy should follow suit.
Need more convincing? Just look at the below statistics (source: Forrester Research, 2006):
93% of all Internet traffic is generated from internet search engines.
89% of them are first-time visitors.
99% of Internet searchers do not search beyond the top 30 results.
97% of them never look beyond the top three results.
- Top 10 positions receive 78% more traffic than those in positions 11-30.
- 65% of online revenue is generated from websites in the top three positions on search engine results pages.
- 93% of global consumers use search engines to find websites.
- 76.7% of Google users use the natural search links (organic, unpaid listings).
The good news is that there are a variety of techniques to employ to assist you in your quest to dominate the search engine results. Even better news is that SEM is probably the most effective and inexpensive tool you can use in your overall marketing strategy. Don't allow your site to be buried under your competitors' in pages of search results. Take it to the top!
NetReach will connect you with search engine management services at a variety of levels. Strategies will be developed to optimize your site, thus moving your products and services higher on search engine results.