Search Engine Marketing (SEO / PPC)

Search Engine Marketing (SEM) is the process of marketing a website via the use of search engines.  The goal of SEM is for a company's website to appear high in the search results, thus increasing traffic to the site and ultimately creating conversions.  It's a well known fact that the business world has been transformed by the use of the internet, and your marketing strategy should follow suit.

Need more convincing?  Just look at the below statistics (source: Forrester Research 2006):

• 93% of all internet traffic is generated from internet search engines
  89% of them are first-time visitors
• 99% of internet searchers do not search beyond the top 30 results
  97% of them never look beyond the top three results
• Top 10 positions receive 78% more traffic than those in positions 11-30
• 65% of online revenue is generated from websites in the top three positions on search engine results pages
• 93% of global consumers use search engines to find websites
• 76.7% of Google users use the natural search links (organic, unpaid listings)

The good news is that there are a variety of techniques to employ to assist you in your quest to dominate the search engine results.  Even better news is that SEM is probably the most effective and inexpensive tool you can utilize in your overall marketing strategy.  Don't allow your site to be buried under your competitors in pages of search results.  Take it to the top!

NetReach provides search engine management services at a variety of levels.  We work with you to develop strategies to optimize your site, thus moving your products and services higher on search engine results.

Our Search Engine Marketing techniques include:

• Keyword research
• Web traffic analysis
• Competitive analysis
• Search Engine Optimization (SEO)
• Link building
• Pay Per Click (PPC)