Pay Per Click (PPC)

Pay per click (PPC) is a form of online advertising where advertisers only pay for ads that are actually clicked.  When PPC is used in conjunction with search engines, advertisers bid on certain keywords and phrases that internet users are actually searching to find products and services that the advertiser is offering.  When the search engine's results are displayed to the user, the advertiser's ads are also displayed.  This allows an advertiser to target a user searching for very specific things. 

The higher an advertiser bids on a keyword, along with the quality score of the keyword, determines how high their ad appears in the paid search results.  PPC is used mainly on search engines, but also on ad networks and some content sites.  Currently the largest PPC providers are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. 

Allowing us to manage your PPC campaigns enables you to spend more time doing what it is you do best;  running your business!  Our search engine consultants will meet with you to develop your campaign strategies and business goals.  As your PPC partner, we will collaborate with you to select the initial set of keywords that are most likely to drive traffic to your site.  We will also advise you on how to best optimize your site for your keywords.

Once your PPC campaign is up and running, we will constantly monitor reports in order to track the success of your campaign and conversions.  We will fine tune your bids and optimize the keywords that are actually driving sales to your business . . . because sales make you happy!  And when you're happy, we're happy!

Our Pay Per Click (PPC) services include:

• Keyword research, analysis and prioritization:  What are users typing into search engines to find you?
• Analyze competition's site content, keywords and rankings:  Who is your competition targeting?  What are their keywords?
• Writing ad copy:  We will write your ad copy to ensure a high quality score, increasing your visibility.
• Designing and Developing landing pages:  Landing pages must be relevant to the user's search, or they will leave.
• Third party integration for promotion:  For special promotions we can integrate the following into your landing page:
  • Coupons
  • Sweepstakes
  • Instant wins
• Grouping keywords into ad groups/campaigns:  Keywords must be closely knit and well organized for maximum success.
• Campaign creation, monitoring and optimization:  We'll handle your PPC campaign beginning to end.
• Conversion tracking:  Which keywords most often result in conversions?
• ROI analysis:  We'll analyze your Return on Investment to answer the question:  "What's working?"