Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term that refers to the process of structuring a webpage in order to improve it's rankings in search engine results.  In order for a site to appear in search engine results pages, the content needs to be accessible.  Optimizing a webpage for search engines ultimately makes the content more easily found, read and indexed by a search engines software.  

Search engine optimization can be crucial to a company's success.  During the information gathering process, most users's first stop is at a search engine.  Like it or not, search engines have the ability to have a huge influence on your customers, and ultimately your business.  Case in point, according to Harris Interactive (Rochester, N.Y.), in 2005, 88 percent of online shoppers performed online research before making a purchase, and over 65 percent of those shoppers used search engines to do so.  It is imperative that your site is properly indexed, enabling potential customers to find your site in the results, versus a competitor's. 

Gone are the days when meta tags were a main tactic in ranking well on search engines.  Now there are several factors that can affect a website's rankings.  A strong internet marketing strategy involves using many individual tools, services, subscriptions, software, etc.  To manage all of this on your own would be an overwhelming task!  Not to worry, we do it all for you.

NetReach's Search Engine Optimization services include:

• Online Marketing Consultation:  We meet with you face to face to assess your current online marketing goals and strategies.  Then, working together as a team, we decide what information is important to marketing your business.
• Website Analysis:  We review your current site design and html code, as well as placement of content, keywords, and links.  We dig deep into your website’s activity to analyze how well it is performing.
• Keyword research and analysis:  We will research and analyze the most effective keywords and phrases for your site.  These are the keywords that are most likely to drive quality traffic to your site, ultimately resulting in conversions.
• Competitor analysis:  We will review and analyze your top competitors websites.
• Content optimization:  We review your current content, navigation, links, use of keywords and overall quality of content.
• HTML modification:  We will work with you to make sure all HTML tags are properly optimized for search engines:
  • Meta tags
  • Title tags
  • Heading tags
  • Alt tags
  Link building:  We'll work with you to get good, quality links to your site.
• Press Release Optimization:  We'll show you how to best optimize your Press Releases for search engines.
• Search engine submission:  We will sumbit your site to search engines for indexing.
• Ranking Reports:  We'll provide you with monthly ranking reports so you can see how we're doing.

To speak to a NetReach Search Engine Optimization Specialist, please call NetReach at 215-283-2300.