Web Analytics and Optimization

Data Analysis, Monitoring & Reporting

To keep prospects coming to your website, constant monitoring and analysis must be done. Tactics that worked well one month may not work as well the next month. Our team of experts are constantly exploring the latest internet marketing strategies and implementing them for our clients. This ensures a consistent flow of traffic.

Web analytics give us valuable insight into the behavior of visitors to your website.  These traffic reports arm us with information that can enable you to better market your site.  Web analytics will show not only where your visitors are coming from, but also what keywords led them to your site.  Having this data allows us to better optimize your content for your best performing keywords. 

In addition to how users are finding your site, we can delve a bit into how they navigate through the site and what pages the users visit the most.  We will be able to show you the top landing pages, as well as the top exit pages, and how much time is being spent on each.  Having access to this data helps us to draw conclusions about when and why visitors leave your site and then make changes to the content to try to keep them engaged. 

Web analytics not only provide us with page based information, but also time based and geographical reporting.  This means we can see what days of the month or week you receive the most traffic, as well as where your visitors are located geographically. 

As your SEM partner, NetReach will also supply you with a monthly search engine ranking report, which tells you how well your website is performing in various search engines for your keywords vs. your competitors.  It also let's you know just how well our SEO services work!

To speak to a NetReach Search Engine Optimization Specialist, please call NetReach at 215-283-2300.